Attention Founders, CEO’s and Entrepreneurs
70% of Business Partnerships
Eventually Fail.
Building a business is hard. Maintaining a strong partnership can be even harder.
Trusted Partners
My Core Offerings
My coaching philosophy is rooted in three areas:
growing yourself,
growing the partnership,
and growing the business.
This process is designed to help you and your partner build a strong, aligned foundation as you launch your company. Through introspective exercises, practical frameworks, group facilitation, and individual coaching, you’ll gain a deep understanding of each other’s behaviors, align on key business decisions, and create clear agreements. By addressing both personal and business dynamics, this program ensures you’re fully prepared to maximize your potential for long-term success.
This is an ongoing coaching program designed to build upon the foundation established in the Partnership Prep and Partnership Reset programs to ensure followthrough, create accountability, and improve skills. Through regular coaching sessions, you’ll deepen your understanding, maintain alignment, and stay proactive in addressing challenges as they arise. The focus is on ongoing growth, ensuring that your partnership remains strong, resilient, and equipped to handle the evolving demands of your business.
To get started, we’ll begin with a complimentary intake coaching call to gather all the necessary information. Once we’re all in alignment, we’ll dive into execution.
What Clients Say About Working with Matt
Frequently Asked Questions
What if my partner isn’t on board with coaching?
If your partner isn’t willing and able to commit, I can still work with one partner through an individual process. The positive effects of this can ripple out and improve the dynamic by itself.
Is this coaching like therapy?
This coaching is results-driven and action-focused, unlike traditional therapy.
What kind of commitment do I need to give for this partnership to be successful?
Success in our partnership depends on your level of commitment. Each program requires a total of 10 to 20 hours of dedicated time over 2 to 4 weeks. It’s essential to allocate the necessary time, effort, and focus to fully engage in the process and maximize your results
Is this work done virtually or in person?
The integrity and impact of this work is upheld in both environments and therefore can be done in either format depending on preference, timing, and resources
Under what circumstances do you think I should NOT work with Matt?
If you’re unwilling to put in the effort, show up consistently, and engage authentically, this coaching won’t be effective. It’s important to be open to self reflection, honest communication, and willing to challenge your own beliefs and behaviors. If you’re not ready to take responsibility for your growth or aren’t prepared to push yourself to the next level, this might not be the right fit for you.
What if we’re already too far gone?
Most relationships can be realigned, but I’ll guide you to clarity in choosing the optimal path forward for all involved
What will you walk away with at the end of each engagement?
- A Custom Partnership Roadmap
- Tools for ongoing success
- Personalized Communication Framework
- Clear agreements
- Being heard and understood
- A solid foundation set to scale from
Take the First Step Towards building a high functioning partnership.
About Matt D’Amour
Dear Founder,
I’m here because I know exactly what’s at stake: your business, your mental health, your dream, and maybe most of all, your relationships.
Seventy percent of business partnerships fail. I don't quote that to scare you; I say it because I've lived it, not once, but multiple times, and I carry the business battle wounds to prove it.
I still remember watching my parents run our hotel, not just as a business, but as a living case study in people, pressure, and performance. I saw what it takes to build something from the ground up, and what it costs when it starts to fall apart. That was my first education, not in theory, but in real world trial and error.
By the time I was 18, I had started my first small business. In 2009, I co-founded Yumbutter, a nut and seed butter company, with just $100 and a food processor. We transformed it into a nationally recognized food brand, generated millions in sales, and provided meals to children in need, all from scratch.
After that, I co-founded Subtle Distinctions, a coaching and human development platform that worked with brands such as Nike, PepsiCo, Hilton, and the Dallas Mavericks. For six years, I had the opportunity to help top leaders evolve into better individuals and build stronger teams.
But here’s the uncomfortable truth: both companies had one massive thing in common: the partnerships eventually broke down. It wasn't because of a lack of vision, skill, or heart.
It was because we were building backward, focusing on scale before synergy, product before partnership.
That realization changed everything.
When my last partnership ended in a final phone call, something clicked in me. I saw the pattern, not just in my own story but in others'; the dysfunction, the burnout, the slow erosion of something that started with hope, connection, and lots of love and admiration. I knew I couldn’t keep building that way, and I couldn't let others build that way either.
So I committed to a new path: helping visionary founders like you create thriving, high-functioning partnerships, from the inside out.
Business isn't just about having the best widget, making the most money, or playing the game at the highest level; it’s about achieving all those things while having a supportive, highly functional, and trusted partnership. That's why I focus on the partnership relationship.
Today, I help conscious, ambitious leaders avoid the quiet chaos that destroys so many partnerships. I don't offer vague advice; I utilize fundamental tools forged from real experience, the kind that turns tension into traction, conflict into clarity, and relationships into genuine leverage.
You can have it all: your health, a financially thriving and impactful business, and a partner who amplifies your growth and whom you genuinely like and enjoy.
Let's build this the right way.
From my heart to yours,
Matt D’Amour
